It all goes
online and so are your future customers. Virtual
tours are a great way for real estate shoppers to see the houses they are
interested in from the comfort of their living room sofas, so they can spend
less time physically traveling from house to house and can pre-screen any
houses that suit their requirements, so they are just visiting houses they are
really interested in.
It is good
news for a real estate agent, and bad news. The drawback to this is that you
will only be showing your homes to customers who take them seriously, saving
precious time for everyone. The downside, however, is that if your listings
don't have a great online presence, you'll lose out on a huge chunk of
potential customers, as 51 percent of consumers are already seeking their home
online.
This means
that your success with the selling of homes is always tied to how strong the
online profile of a home is. So, what exactly goes into an successful virtual
property tour, and how do you create an online experience that will impress
potential buyers and convince them to schedule a viewing?
Do I Really Need a Virtual Tour?
The
National Association of REALTORS noticed in its 2019 report, "Real Estate
in a Digital Era," that the overwhelming majority of potential home buyers
use the internet to locate homes, with 99 per cent of millennial – the largest
community of home buyers – using websites to assist their search. NAR also
found that 89 per cent of respondents who used the internet in their search
found that photographs were very useful and 50 per cent found that 3d virtual tours were very useful.
"Of
course you can still sell your home without a virtual tour, but more and more
buyers don't even visit listings that don't have a virtual tour
available," as per real estate broker based in Singapore. The need for good online visual tools is not something
that should be overlooked if you want to keep up with the ever-evolving
technology, something that cites as one of the biggest challenges facing real
estate companies. With increasing numbers of buyers starting their searches on
laptops, tablets and cell phones, sellers who want their listings to stand out
need to provide a complete online experience of their homes for a potential
buyer even to consider.
Virtual tours can be even more vital in
areas with a lot of out-of-state buyers, like popular vacation spots. Travel is
expensive, and people want to have a good idea of what they’re going to be
looking at before they purchase a plane ticket.
How do you
imagine when you think of a Virtual Tour? A couple of pictures of inside a
house? A Walkthrough Video? Or a 360 degree immersive experience with
interactive floor plans and a 3D walkthrough?
"Digital
tours may be a video, picture, or interactive walkthrough that shows the
property and attempts to simulate being there actually. Nevertheless, usually
in business, when people talk about virtual tours they talk about immersive
walkthroughs,
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